How we went from.....

February in Jaipur marks the peak of wedding season — when brides hunt for the perfect designer lehenga. But for Riwaayat by Rashi, a boutique offering custom bridal lehengas, the season started slow. Despite stunning designs, their Instagram reach was poor, engagement was minimal, and sales were slipping.

That’s when they partnered with YCCIndia, a leading digital marketing agency in Jaipur specializing in fashion and bridal brands.

We began by optimizing their Instagram profile with relevant keywords like “Bridal Lehengas Jaipur” and improved their bio, highlights, and hashtags. Then came a flood of high-quality reels showcasing brides in twirling lehengas at iconic Jaipur locations. Trending audio, storytelling captions, and strategic hashtags gave the content viral momentum.

Next, we onboarded local bridal influencers and turned real bride testimonials into emotional, shareable content. A reel titled “From Sketch to Shaadi” crossed 1 million views in just days.

We closed the month with a bridal giveaway, boosting engagement and DMs. Website clicks from Instagram rose by over 500%, and the follower count jumped from 2.9K to 22K+. Most importantly, all bridal bookings for the next two months sold out.

In just 30 days, Riwaayat transformed from unseen to unforgettable — all through the power of smart content, local insights, and Instagram marketing done right.